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Expired Listing? Here’s How to Get It SOLD!

So your home didn’t sell the first or second time around?

You are in luck! The Home Selling doctor is in!

Here’s what to do, in this doctor’s opinion.

First, make sure you are committed to the decision to sell. Sometimes sellers do not realize they are not as committed as the thought they were, until they put their home on the market.

Next, determine what did not go right in order to sell it.

Usually, one or a combination of four things, did not go well.

1) Communication. It’s key to have good communication, clear communication and agreement, with your listing agent. Were you told what prospective buyers said about your home, for instance?

2) Condition. Was your home in TOP selling condition? Think of it this way: When you go shopping for a new car, suit, pair of shoes, etc., you want the ones that are in “perfect” or near-perfect shape, right? You might very well overlook those that are not – especially if you see the item, or the home – online. Most home searches begin online – over 90% and people peruse photos – they want more and more photos. If your home does not who well, click goes the mouse on onto the next house, right?

3) Marketing. Did the agent and you do a full-scale marketing of your home? Especially online where most searches begin – and to other agents, since most homes are sold not by the listing agent; they are sold by other agents.

4) And the BIG ONE: Price. The most common reason a home does not sell. An incorrectly priced home draws the wrong buyers or none. If you have had showings and no offers, it most often indicates the home is overpriced. Any home, in any condition, will sell at the right price. Your new listing agent – when you re-list again – can help determine the price. When I assist sellers as a re-listing expert, I always work closely with them to look at all of the homes that have sold or have been on the market and were not able to sell – this helps by detailing the prices aimed for and received or aimed for and ignored (the home not being purchased) by buyers – or that one buyer we all want. The one that will agree with the price you set, and is thereby willing to pay it.

SO, let’s get it SOLD this time!

Ken Courtade, Yes I Ken!

Getting it SOLD – for You!

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